Dead Technical have recently completed the build of a digital outdoor campaign for the latest Nokia Nseries mobile phone, the N97.

Working with Wieden and Kennedy and Grand Visual, 3 executions were created to run on the DEP and XTP screens across CBS Outdoor’s Alive network.

Dead Technical developed 2 of these executions in a network first, streaming live content updates via a bespoke content management system.

The first execution, a Facebook advert featured live updates from 10 predefined users who commented on the days events ranging from the cricket score and politics to handbag purchases.

The second execution, a Reuters advert merged News, Sport, Entertainment and Business RSS feeds in to a single feed suitable for the Tube consumer.